The elephant lockup is used as-is — never re-typeset, recolored, or separated from its wordmark. Minimum height 44px in navigation, 72px preferred.

Clear space: half the elephant’s width on all sides. Always on deep green or near-black grounds.

Market Deco
Display / 64–40px

Time, kept in a bottle.

Market Deco caps · gold
Section headline & CTA / 20px · +.4em

Begin with the Moment

Market Deco caps
Card / box label / 16px · +.2em

Gift a Birth Year

Market Deco caps · small
Micro label / 12px · +.3em

House Blend · Est. Gascony

Cinzel Bold
Vintages & numerals / any size

1868 · 250

Cormorant Garamond 400
Body / 19–17px

Single-vintage Armagnacs and rare American whiskeys, drawn from a cellar that spans three centuries.

Cormorant italic
Voice / 21–16px

1969 — the year of the Moon landing.

Keeping it light

Market Deco is reserved for short, letterspaced caps — labels, headlines, buttons — never sentence-length text. Anything that reads as a sentence stays in Cormorant. That split is what keeps the label system present without the page turning heavy. Hierarchy: gold headline 20px > box caps 16px > micro label 12px; body 17–19px sits between.

Product cards carry a ghosted vintage year in the image corner, centered text, and a 1px gold-tint border that brightens on hover. Rules everywhere are 1px gold at 14–25% opacity — never solid dividers.

radius: 0 (sharp edges everywhere)
borders: 1px rgba(201,164,92,.14–.5)
section padding: 80px / 56px
card grid gap: 28–32px
buttons: 56–58px tall, letterspaced caps

Desire

They should want the bottle, not just understand it. Hero bottles large, lit, tactile.

Confidence

Price, specs, and the next step always in reach. The purchase feels clear and justified.

Curiosity

Every bottle hints at a deeper story — offered in accordions and journals, never forced.

Privilege

Numbered bottles, allocation counts, member-first releases. Discovered, not advertised.

Warmth

Never cold or museum-like. Warm light, human photography, quietly generous copy.

Anticipation

Every purchase points to a future moment — a gift, a dinner, a story told over a pour.

We say

“Your Cellar” — not “Your Cart”
“One of 250 bottles” — not “Limited stock!”
“Find their year” — not “Shop gifts”
“The cellar is yours.” — not “Order confirmed!”

Never

Exclamation marks · discount urgency · emoji
“Premium” or “luxury” as adjectives
Countdown timers · scarcity pop-ups
Re-typesetting the wordmark